Optimal Life Space
Overview
Optimal Life Space was a professional organizing business that helped people organize and optimize their homes and businesses.
This two-year adventure became a profound learning experience.
This journey stretched the limits of my capabilities and fostered an immense appreciation for small businesses. It was a profound lesson in transforming concepts into reality and consistently identifying problems, diagnosing solutions, and seeing them through to completion. Optimal Life Space stands as a testament to the power of determination and adaptability in the world of entrepreneurship.
The Reality of Organizing:
Contrary to popular belief, luxury organizing was less glamorous than expected. I encountered and organized a wide range of items, providing a hands-on, immersive experience.
Expanding the business
With the business's expansion came the need to legitimize and widen its reach. Here's how I accomplished this:
Educational Contributions:
I collaborated with Luxury magazine to contribute informative pieces, sharing my expertise with a wider audience.
Valuable Partnerships:
I partnered with The Container Store, becoming one of their first Organizers in OKC, which expanded our reach.
Building a Team:
I expanded the business by hiring two team members, diversifying our client base and service offerings.
Final Thoughts
Role
CEO, Founder and lead organizer
Website Development:
I designed and built a website that became a powerhouse, generating 90% of our leads and gaining the attention of local media.
Conceptualizing a Business
The excitement of conceiving a business idea is just the beginning; bringing it to life is a whole different story. I took the plunge headfirst, figuring things out one step at a time – from selecting accounting software and branding to networking, marketing, payment processing, product sourcing, and client management.
Teaching Principles:
My first experience teaching adults was enlightening. Creating adaptable teaching principles for various individuals was an exciting journey in itself.
The Emotional Connection:
The journey revealed the deep psychological and emotional aspects of organizing. Clients were inviting me into their most intimate and overwhelming life spaces, trusting me to partner with them. This trust was both humbling and inspiring.
Establishing My Niche
Once I began working with clients, I quickly discovered the importance of carving out a niche. I found my calling in assisting chronically disorganized clients, individuals who needed guidance in creating and maintaining organizational systems. This choice opened the door to several notable takeaways: